Part II · Making Opportunity

Jim Moran

Building a Business Around the Customer

Opening scene

Jim Moran asked Toyota, ‘What would you do if I shipped you 10,000 cars?’ The answer was, ‘I’d sell them.’

Questions to carry forward

Good.

What good can come from this?

What can I learn from this?

Continue in the book

Explore the book for this life and its place in the wider collection.

Inclusion in the book does not imply endorsement.